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 Buying Your First Home

The aim of this campaign was to bring brightpeak’s perspective to new homebuyers. A landing page was created and pointed to an ebook with more detail on navigating real estate for the first time. This campaign involved a landing page build, email communications and social media ad testing that looked critically at both word choice and imagery.

Visual design: Abby Anderson Jones
Art direction: Ann Lindquist
UX design: Jared Johnson
Copywriting: Sarah Henkemeyer
Strategy: Livy Traczyk